YouTube unveils new tools to help brands tap into creator content & Shorts ads
YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.
Get ready for 2025 with insights from industry leaders by Edna Chavira
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.
8 Inclusive Ecommerce Website Examples That Drive Growth
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Daily Search Forum Recap: November 13, 2024
Here is a recap of what happened in the search forums today…
Google: Some SEOs Over Focus On URL Structure
Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that.
Google Customer Match Policy Warning: Don’t Harm Users Or Else…
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.
Perplexity begins testing ads as sponsored follow-up questions
U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
Google’s Local Guide program: Wins, woes and what’s next?
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.
