Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.

Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see whether these claims are actually true for advertisers.

What’s new. Copilot offers several AI-powered capabilities within the ad platform, including:

Natural language conversational chat to get answers and synthesize info.

Recommendations for ad creative assets like images and copy.

AI-generated images and other assets on demand.

Integrated throughout the platform UI and workflows.

What’s next: An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically.