8 Prep Steps for Better Local Business Client Meetings

Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!  

Microsoft brings Copilot to the advertising platform for all

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a…

Study: 56% of Google’s top three positions are held by ccTLDs

Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use.  While Google offers guidelines for using locale-specific URLs,…

The Rise of Rewatch Podcasts & Nostalgia Bait

Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we,…

Why social media is an invaluable tool for sales executives

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B…

The dos and don’ts of gamifying your employee advocacy program

Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter,…

Google March 2024 Core Update Finished April 19th (A Week Ago)

The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on…

Google Search revenue increases 14% YoY to $46 billion

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to…

Google CEO says AI overviews are increasing Search usage

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the…

Programming Note: Offline For Last Days Of Passover

This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday…