Category Archives for Create Plug

Daily Search Forum Recap: May 16, 2024

Here is a recap of what happened in the search forums today… 

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added…

Snapchat outlines Three Es for advanced marketing measurement

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating…

Google AI Overviews: More searches, less satisfaction

I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in…

Netflix ads tier hits 40 million subscribers

Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a…

A better approach to B2B lead gen in 2024

B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the…

How to run a successful site migration from start to finish

A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case,…

How to reappeal a Google Business Profile suspension

If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to…

Continued Heated Google Search Ranking Volatility Through May 16th

I have been continuing to update the May 9th Google ranking volatility story, but it is super unusual to see such heated volatility for such a long period within the Google Search rankings. This continued…

Google Local Service Ads Tests Message Multiple Businesses

Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up…