Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added…
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating…
I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in…
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a…
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some of the…
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case,…
If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business. Your phone may stop ringing. Customers may stop coming to…
I have been continuing to update the May 9th Google ranking volatility story, but it is super unusual to see such heated volatility for such a long period within the Google Search rankings. This continued…
Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up…